CinemaChile Taps Ximena Baeza as New Executive Director (EXCLUSIVE)
variety.comAnna Marie de la Fuente CinemaChile’s newly appointed executive director Ximena Baeza makes her Cannes debut as the promotional org presents its annual catalog at the Marché and a sizeable contingent of 27 Chilean production companies present their titles.
Baeza, who was selected after a two-month headhunting process in which more than 160 applicants for the position were interviewed, comes armed with nearly 20 years of experience in the marketing and communications field.
She was previously director of marketing and content at Imagen de Chile, a country brand agency. Her experience in the entertainment industry runs deep.
She worked at Televisión Nacional de Chile (TVN) for 15 years, where she was assistant manager of marketing and communications.
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