Refresh for updates...The box office and the industry is in need of counterprogramming working after several non-tentpoles were squashed by Super Mario Bros Movie and Guardians of the Galaxy Vol.
3, and hopefully that will be Focus Features’ Book Club: The Next Chapter. With $500K in Thursday previews, the movie is looking at a $7M-$10M start at 3,507 theaters.
Hopefully it clears double digits, something that will be evident on Mother’s Day when the Universal specialty label is expecting a pop in business.
As a comp, 80 for Brady, another Jane Fonda movie from earlier this year, did $750,000 in Thursday previews that began at 3 p.m.Read more on deadline.com
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