Gena McCarthy’s Unconventional Entertainment Inks Overall Deal With Sony Pictures Television
BreAnna Bell Sony Pictures Television’s nonfiction group is expanding. Eli Holzman, Sony’s President of Nonfiction Entertainment and co-president Aaron Saidman have revealed Gena McCarthy’s Unconventional Entertainment has signed an overall deal with SPT. As part of the agreement, Unconventional will develop, sell, and produce original formats in core genres including relationships, home, food, survival, Americana, competition, and crime, with SPT providing all associated production services. Known for her extensive resume which includes several long-running franchises like “Married at First Sight” and “Project Runway,” McCarthy has held senior positions at Discovery, TLC, We TV, Lifetime, and FYI.