Barney,” too?The iconic purple dinosaur is set for a makeover in an upcoming franchise reboot, the toy company Mattel announced on Monday.
The relaunch of the 1990s icon — who haunted parents’ dreams with his constant reminders to be kind and optimistic, not to mention the “I love you” song — will include an animated series, as well as film and YouTube content and product lines marketed to both younger and older audiences, including toys, books and clothing.
The rebrand, set to debut in 2024, will feature the revamped dinosaur alongside pals from his ’90s “Barney and Friends” TV show, which ended its run in 2010.
The new series will “introduce new audiences to the world of Barney through music-filled adventures centered on love, community, and encouragement,” according to an official description.“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences.”General manager of Mattel Television, Fred Soulie, said the purpose of the “modern take” of the dinosaur is to “inspire the next generation to listen, care and dream big.
Read more on nypost.com
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