Biopics, especially those that err on the side of mainstream and are helmed by a major studio, can and do go wrong. From bad casting to lacking scripts, to directorial faux-pas and even sensational stories that muddle the truth, the world has had its fair share of flawed glimpses into the lives of history’s most compelling people.
Richard Montañez, the man who claims to have invented the “flamin’ hot” Cheeto is one of those people, especially when one takes into account the times his story has been allegedly debunked.
But his biopic, aptly titled “Flamin’ Hot,” is far from bad, lacking, or flawed. Eva Longoria’s directorial debut about the power of identity and resilience is too much fun to miss out on in spite of whether or not the real story holds weight.Jesse Garcia stars as Montañez, a scrappy and charismatic self-proclaimed “vato” from Southern California who pulls himself out of a life of criminal dealings to clean up his act while providing for Judy (Annie Gonzalez), his wife and childhood sweetheart, and their kids.
He ends up with a janitor gig at a Frito-Lay factory where he puts in the elbow grease to build connections, learn on the job, and provide for his family amid a tumultuous economy—but a once-in-a-lifetime idea born of his proud Mexican heritage ends up getting him in front of the right people and catapulting him to success.As the first moments of “Flamin’ Hot” set the scene you’re in for something fast and fun right from the beginning.
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