relaunch of the Barney franchise, the internet reacted to the beloved character’s “scary” extreme makeover.“Thank you, Mattel for giving me nightmares with this horrifying-looking #Barney,” one Twitter user wrote.
Another user tweeted, “man barney looks scary now.”The life-sized purple dinosaur’s updated look features an animated version of the childhood phenomenon.Barney now has big green eyes, a new set of teeth and embodies more of a Tyrannosaurus Rex with vibrant colors.“That’s not Barney!” a fan reacted. “I don’t know how….
but they made Barney more Scary Looking!!” another user said.Mattel did not immediately respond to Fox News Digital’s request for comment.The company hopes parents will enjoy the rebranding of Barney for the next generation of kids. “Barney’s message of love and kindness has stood the test of time,” Josh Silverman, chief franchise officer and global head of consumer products at Mattel, said in a statement about the rebranding.That’s not Barney!
https://t.co/jABKLh0aIL“We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences,” Silverman noted.Barney’s transformation comes on the heels of the “I Love You, You Hate Me,” docuseries which uncovers the shocking dark side of the purple dinosaur.
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