Twitter Starts Paying Some Creators Share of Ad Revenue on Invitation-Only Basis, Including Andrew Tate and Krassenstein Brothers
variety.comTodd Spangler NY Digital Editor Elon Musk’s Twitter has been accused of failing to pay hundreds of millions of dollars in severance to laid-off workers.
Now, under a new ad-revenue sharing program, the company just doled out millions to high-profile Twitter users, including controversial right-wing figure Andrew Tate and left-leaning twin brothers Ed and Brian Krassenstein.
Twitter announced the ad-revenue sharing program for creators, initially on an invitation-only basis, on Thursday. The company said eligible creators will be paid a share of ad revenue starting in the replies to their posts. “This is part of our effort to help people earn a living directly on Twitter,” the company said in a blog post about the program.
Musk, who controls Twitter, previously said initial ad-sharing payouts to creators would total $5 million, cumulative “from when I first promised to do so in February.” Musk himself is eligible to earn a cut of revenue under the program; the tech mogul tweeted that he “gave my share to the creator payout pool.” Twitter launched the program “to an initial group who will be invited to accept payment,” the company said. “We will soon launch an application process for ads revenue sharing.” Among those in Twitter’s payout pool was Andrew Tate, who tweeted that he received $20,379 under the new program.
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