Musk’s Twitter Rebranding as X Is Off to a Confusing, Haphazard Start
Todd Spangler NY Digital Editor Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X — complete with a new X logo that has replaced the bonny blue birdie on the service’s website. Per Musk, you won’t be posting tweets on his social platform, you will be throwing up… “x’s.” Musk’s hand-picked new CEO Linda Yaccarino, late of NBCUniversal, tried to explain the situation. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities,” she, uh, x’d on Sunday. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”