Netflix: No Price Hikes in Major Markets for More Than a Year After Paid-Sharing Rollout
variety.comTodd Spangler NY Digital Editor Netflix is “more than a year out” from any price increases in its major markets like the U.S.
as it looks to spur revenue growth from its password-sharing crackdown, CFO Spence Neumann said. The streamer has “largely paused” price hikes after it began rolling out the paid-sharing program starting in May 2023, Neumann said on the Q2 earnings interview. “Most of our revenue growth this year is from growth in volume, through new paid memberships.
And that’s largely driven by our paid-sharing rollout,” he said. “It is our primary revenue accelerator in the year.” Netflix most recently raised prices in the U.S.
and other major markets in the first half of 2022, under which its Standard plan — its most popular tier, which provides two simultaneous HD streams — increased by $1.50, to $15.49 per month.
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