By One day in 2020, a 29-year-old woman named Christina Najjar stepped onto what felt like a conveyor belt. It was a fairly short ride to the other side and when she stepped off, her hair was better, her skin was shinier.
She wasn’t Christina anymore. She was Tinx, a bonafide social media star on , TikTok, with more than 1 million followers hanging onto her every word.
Everyone wanted her at their party, to sample their new product, to hold up her iPhone and say their name. She used to fangirl over Tom Ford on , now she was getting to his runway show during New York Fashion Week.
Within six months, The New York Times her appeal for “all generations,” called her “the influencer to end them all.” She had more brand deals than she knew what to do with and more money than she had ever dreamed of.
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