our box office analysis last week of the struggles of “The Flash” and Disney/Pixar’s “Elemental,” the DC film suffered from multiple problems, including tepid word-of-mouth upon release, the deep disinterest among casual audiences in DC given its impending reboot, and lead star Ezra Miller’s public scandals, which left Warner Bros.
unable to build a marketing campaign around the actor playing the film’s title star like most superhero films. Depending on how Sunday shakes out, “The Flash” could even fall to No.
4 on the charts behind Sony’s R-rated comedy “No Hard Feelings,” which is currently estimated for a $15.1 million opening from 3,208 theaters.
With a reported $45 million budget before marketing, “No Hard Feelings” still has work to do to turn a theatrical profit and must leg out among younger adult audiences looking for raunchy laughs.
Read more on thewrap.com
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