Sony’s mission to return comedy to the big screen with the R-rated Jennifer Lawrence movie No Hard Feelings began Thursday, when the film grossed $2.15 million from showtimes that began at 4 p.m.
at 2,745 locations. The pic hopes to do around $12M this weekend in what will be second session where Warner Bros’ misfire The Flash hopes not take a -70% tumble.
At the low end that’s $16.5M. A good hold will be off 55% to north of $24M. The Flash grossed $2.8M Thursday at 4,234 theaters, off 9% from Wednesday, putting its first-week gross at $72.3M.
That amount of money is what tracking thought the DC pic would do in Weekend 1. There are no comps post-pandemic really for No Hard Feelings since we haven’t had a raunchy comedy for a while.
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