Paris Olympics Opening Ceremony Viewership Sees Gold Medal Results For NBCUniversal With Huge Rise From Tokyo
deadline.comGood news for NBCUniversal: The Paris Olympics are off to a great start with a big win out of Friday’s Opening Ceremony. Nearly 29 million tuned in for the extravaganza, according to Nielsen and Adobe Analytics.
That’sa more than 60% leap up from the pandemic-delayed 2021 Tokyo Olympics, which netted a mere 17 million viewers across NBC platforms three years ago as it took place in empty stadiums.
In fact, in data melding the live midday Opening Ceremony coverage and the slightly more streamlined special primetime presentation, the Total Audience Delivery of 28.6 million viewers on NBC and Peacock also saw an 8% increase over the 2016 Rio Opening Ceremony.
The 2024 Opening Ceremony also snagged another 666,000 viewers from Telemundo Deportes, NBCU says. RELATED: Lady Gaga Speaks After Olympics Ceremony Performance Plagued By Sound Issues And Dancer Falling Off-Stage All in all, NBCU is calling this the best Olympics Opening Ceremony viewership results since the 40.7 million who tuned in for the London 2012 opener and its parachuting Queen Elizabeth II showstopper.
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