Jennifer Maas TV Business Writer Netflix is increasing the price of both its basic and premium plans in the U.S., as well as in France and the U.K.
Prices for the ads and standard tiers remain the same. “While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more.
Starting today, we’re adjusting prices in the US, UK and France,” the streamer said in a letter to shareholders Wednesday. “In the US, our ads ($6.99) and our Standard plans ($15.49) will stay the same, while Basic will now be $11.99 and Premium $22.99.” In the U.K., basic plans will now cost £7.99 per month, and premium will run £17.99.
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