Netflix Ad Tier Hits 15M Monthly Active Users
deadline.comIn the year since advertising began running on Netflix, the company said it has reached 15 million monthly active users on its ad-supported subscription tier.
That’s up from the 5 million MAUs announced last May and follows the company’s assertion in last month’s earnings report that the Basic With Ads tier grew 70% in the third quarter.
The MAU metric, while common in the streaming ad sector, is not the same as paid subscribers. Netflix has not yet broken out how many of its 247 million global subscribers are on the entry-level ad tier, which launched in 12 countries before expanding globally.
Amy Reinhard, who was promoted last month to President of Advertising, reflected on the milestone in a blog post marking the anniversary. “We have built an incredible foundation, focusing on areas advertisers told us matter most,” she wrote. “Our goal isn’t just to offer the same products and tools the industry has come to expect — although we’ve made a lot of progress on that front over the last year.
Read more on deadline.com