Myke Towers Signs With Brandon Silverstein’s S10 Entertainment for Management: ‘His First Global No. 1 Is Just the Beginning’
variety.comThania Garcia Nearly four months after its release, Myke Towers’ “Lala” (One World/Warner Latina) has become the Puerto Rican rapper’s first-ever global No.
1 single. The track, which sonically borders pop and reggaeton, has been on the ascent on social media and across DSPs in the last week despite the fact that it was released as part of Towers’ 23-song “La Vida Es Una” album way back in March.
The song experienced an increased and unforeseen popularity after going viral on TikTok, and while it is virtually impossible to predict what will happen next, Towers has plans to make the most of the boost in tandem with entertainment executive Brandon Silverstein.
Towers is now represented by the management arm of Silverstein’s S10 Entertainment — a full-service management, music publishing, record label, TV, film and investment company that will work hand-in-hand to steer his future business endeavors with One World Music (Orlando “Jova” Cepeda) and Casablanca Records (Jose “Tito” Reyes). “I want to take what Myke and his partners have built and bring it to the world,” Silverstein tells Variety. “His first global No.
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