Mielle Organics’ Monique Rodriguez Says Beloved Brand Was ‘Birthed’ Out of Pain: ‘It Led to My Purpose’
usmagazine.comIn her prime. Monique Rodriguez, the founder of Mielle Organics, has built a successful haircare brand that has changed the crowns and lives of many Black women.
Rodriguez, 39, opened up to Us Weekly exclusively about the cosmetics label in celebration of being included in Sally Beauty’s, We See You campaign, which highlights a range of brands through founder spotlights during Black History Month.
The project is especially important to Rodriguez as Sally Beauty was the first national beauty retailer to distribute her line. “It’s a blessing,” Rodriguez told Us. “Sally Beauty really believed in us and for me, that will always mean a lot.” Through her serums, conditioners, creams, sprays — including the new Avocado & Tamanu Ant-Frizz System — and more, Rodriguez aims to celebrate Black women by helping them grow to love and care for their curly, coily or kinky manes.
While the brand has been known among the Black community for years, Mielle Organics recently caught the eye of a different demographic via TikTok, which ultimately led to a heated debate.
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