CBS Holds ‘Ghosts’ Season 2 Premiere Screenings in Empty Theaters — For Non-Living Fans Only (EXCLUSIVE)
Michael Schneider Variety Editor at Large CBS is screening the Season 2 premiere of “Ghosts” in theaters across the country — and you’re not invited. Well, unless you’re dead. In a marketing stunt tied to this Thursday’s return of the hit Eye comedy, the season opener of “Ghosts” is being showcased in the middle of the night at venues in Los Angeles, Savannah, Ga., and Portland, Ore., but to empty seats. Instead, CBS is inviting actual ghosts to view the show — mortals be damned. “We are using social media and we’ve got some mediums and some other folks that we’re using to put the word out to people who are not amongst the living, to stop by any of these theaters and attend the screenings,” says CBS chief marketing officer Mike Benson.