Maury Povich struck ratings gold with paternity tests on his long-running daytime TV talk show. He's now taking the direct-to-consumer route and launching an at-home paternity test aptly dubbed «The Results Are In.»Speaking to, the 84-year-old TV personality said partnering up with DNA Diagnostic Center (DDC) made perfect sense considering his connection to the company for more than 20 years.
DDC was the company that performed the paternity tests on his eponymous talk show. Given their long history, Povich says it's why his business manager came to him with the idea.«He says, 'You know, I have an idea.' What? ‘You are so well known about paternity testing and we have talked to the DNA Diagnostic Center, DDC, which is the company that ran all of our DNA tests for over 20 years,» Povich said. «I mean thousands, upon thousands of tests; 99.9 percent accurate.
We can do a home paternity test, send those tests to the DNA diagnostics center — the same company — and within two or three days they can have a result and send it back and it’s all done from your home.
And I said, ‘I’m in.’»Povich says he's «in» because paternity tests essentially defined his show.«I've been around paternity testing for more than 20 years, so I know exactly what's going on and how we can help those people who are looking for fathers,» he said.
Read more on etonline.com
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