Lidl, Asda, Aldi and Sainsbury's follow Tesco as milk price war ramps up
dailyrecord.co.ukSupermarkets have slashed the cost of milk this week in a competition to help keep costs low even as the cost of food increases.
Tesco started the price war on Wednesday, April 12 when the retailer cut the cost of its milk for the first time in three years.
The price of a four pint bottle dropped from £1.65 to £1.55 whilst two pints went from £1.30 to £1.25 and one pint was reduced from 95p to 90p.This was soon followed by Sainsbury's the following day when the supermarket slashed its four pint bottle to just £1.55 for four pints, similarly cutting two pints to £1.25 and a pint to 90p.Now, Lidl, Aldi and Asda have followed suit by making identical price cuts from today across own-branded bottles of milk to match their competitors.The Mirror reports that the price cuts will not affect how much each supermarket pays their dairy farmers as they look for ways to continue keeping costs low for customers.Some analysts have suggested this is a possible sign that grocery prices could finally start to come down.Tesco confirmed that the reason for its decision to cut costs across milk was because the price of buying had fallen, so they wanted to pass that reduction onto customers.The reductions come as households continue to battle rising costs at the supermarkets during the cost of living crisis, with food prices increasing by 18.2 percent on a yearly basis.Laith Khalaf, head of investment analysis at AJ Bell in Bristol, told the BBC yesterday the price cuts are "some light at the end of the inflationary tunnel for consumers"."It also suggests that the UK's fiercely competitive supermarket sector isn't simply going to cash in on profits as wholesale costs fall, because there's always a competitor waiting in the wings to do some
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