Kirk McDonald, North America CEO for media agency GroupM, plans to step down by the end of the year. The news was relayed to employees Monday morning by GroupM Global CEO Christian Juhl. (Read his internal memo below.) With McDonald remaining onboard as a search begins for his replacement, Juhl said Adam Gerhart, a 20-year veteran of GroupM and its corporate sibling, Mindshare, will serve as interim North America CEO.
McDonald spent three years in the top post, perhaps the most turbulent stretch in the modern history of advertising. After navigating the pandemic, he then faced a choppy ad market that saw even longtime stalwarts like Facebook and Google post declining results.
Prior to joining GroupM, which is owned by UK giant WPP, McDonald racked up significant experience in digital media, with senior exec roles at Time Inc.
and NET. He also worked at AT&T and its ad-tech unit, Xandr. “Leading GroupM North America has been an enormous privilege.
Read more on deadline.com
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