International Exhibition & Distribution Execs On Need For Product, Collaboration & Premium Experiences – CineEurope
deadline.comA week of studio presentations and discussions, as well as chatter in the halls, at the CineEurope exhibition conference in Barcelona provided some interesting takeaways about the state of cinema and its future.
The mood was generally optimistic, but concerns, and room for improvement, remain. Main talking points included the need for movie theater operators to continue upgrading and providing the best experience possible for patrons as a means to encouraging them out of the house, as well as the strength of PLF screens.
A diverse and broad offering is key while there’s still concern about dating with some lulls in the schedule this year. Further, collaboration between exhibition and the studios, who refer to each other as partners but have sometimes been at loggerheads, is growing.
Speculation was also rife throughout the week about the timing of Cineworld’s emergence from Chapter 11 and the composition of the exhibition giant’s management team.
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