AI Is Sticking Point in SAG-AFTRA Video Game Contract Talks; Strike Appears ’50-50 or More Likely’ Union Chief Says at SXSW
Cynthia Littleton Business Editor Issues around the use of AI in the production process is the big sticking point in SAG-AFTRA’s negotiations with the largest video game companies, SAG-AFTRA chief Duncan Crabtree-Ireland said Saturday during a wide-ranging Q&A at SXSW in Austin, Texas. Crabtree-Ireland, who is national executive director and chief negotiator of the performers union, said he put the chances of union members striking against key game companies is “50-50, or more likely than that we will go on strike in the next four to six weeks because of our inability to get past these issues,” Crabtree-Ireland told Brendan Vaughan, editor-in-chief of Fast Company, during a conversation focused on AI.