How to Make Money in Social Media: Foot Soldiers of the Creator Economy Speak Out
variety.comCynthia Littleton Business Editor How do you make money in the emerging creator economy? Who better to answer this question than street-level entrepreneurs who were on duty working the show floor and environs on June 22 at Vidcon, fan convention for creators and influencers held annually in Anaheim, Calif.
If you’re going to hawk a product or service all day at a convention, you’d better master the 60-second pitch. The seven street-level entrepreneurs who spoke to Variety‘s for this week’s “Strictly Business” podcast offered insights into where the opportunity is and where the market is heading for creators and influencers who aim to ply their trade largely virtually via social, streaming and e-commerce platforms.
The companies represented are involved in distribution, technology and visual effects, e-commerce, marketing and promotion and matchmaking between brands and influencers.
Here’s a sampling of observations: From Annette Lapham, head of marketing for DeepMotion 3D animation firm, on the use of AI in content creation. “We see it as a tool.
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