Fox Entertainment will have its new CEO, Rob Wade, making his debut at the network’s upfront presentation today. In a sign of continuity, he will unveil the Fox content slate for the 2023-2024 television season but not a schedule.
The network first broke with tradition by not presenting a fall grid at the upfront last year; Fox announced fall schedule and premiere dates June 6.
The network did away with unveiling a fall schedule at its May 2022 presentation because, in media companies’ multi-platform pitch to advertisers, that does not have the importance and urgency it once did.
That strategy is even more timely this year because of the uncertainty surrounding the networks’ fall schedules amid the ongoing WGA strike. “One of the big lessons we learned from the pandemic is how to pivot and be flexible.
Read more on deadline.com
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