Former 20th Television Head of Drama Michelle Mendelovitz Named Mattel Television Studios Chief
variety.comJennifer Maas TV Business Writer Former head of drama development at Disney’s 20th Television Michelle Mendelovitz has been named head of Mattel Television Studios.
In her new role, Mendelovitz will oversee the development, production, and distribution of Mattel’s slate of episodic content on broadcast and streaming globally.
She will report to Mattel executive vice president and chief franchise officer Josh Silverman. Currently, Mattel Television Studios produces animated and live-action series and specials based on its popular IP including Barbie, Thomas & Friends, Hot Wheels, Fireman Sam, Polly Pocket, Barney, Masters of the Universe, Monster High and Pictionary.
Per the studio, it has premiered 12 series and specials this year. “Michelle is a powerful creative leader with a wealth of experience working with top studios and creators to make innovative, quality content across genres and platforms,” Mattel chairman and CEO Ynon Kreiz said. “We are excited for her to join at a time of such momentum for the company, and for the important role she will play in developing stories that resonate in culture and growing Mattel’s global fan base.” Silverman added: “The opportunity to connect worldwide audiences with Mattel’s iconic brands, franchises, and characters through high-quality storytelling is greater than ever before.
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