Kelly Abcarian: Celebs Rumors

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NBCUniversal Cuts Nearly 50 Employees Across Peacock Marketing, Entertainment and Ad Sales

Ad SalesJennifer MaasKelly AbcarianShannon WillettFranceEntertainmentfilmperformerInsideDepartmentpresidentStrategy
Jennifer Maas TV Business Writer NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales. The majority of these cuts, approximately 30 to 40, were made at Peacock as part of a restructuring under CMO Shannon Willett, a source within the company told Variety.
variety.com
Nielsen Challenger ISpot Nets $325M Investment From Goldman Sachs
NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront
NBCU’s Ad-Sales Unit Hires Execs to Promote Ad-Tech, Data, Measurement

All news where Kelly Abcarian is mentioned

variety.com
NBCUniversal Cuts Nearly 50 Employees Across Peacock Marketing, Entertainment and Ad Sales
Jennifer Maas TV Business Writer NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales. The majority of these cuts, approximately 30 to 40, were made at Peacock as part of a restructuring under CMO Shannon Willett, a source within the company told Variety.
Ad Sales Jennifer Maas Kelly Abcarian Shannon Willett France Entertainment film performer Inside Department president Strategy
deadline.com
Nielsen Challenger ISpot Nets $325M Investment From Goldman Sachs
ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs.
Kelly Abcarian city Beijing innovations Nielsen Software
deadline.com
NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront
NBCUniversal is expanding its relationship with ad tracking firm iSpot, telling a room full of media buyers today that it will offer the company’s data as official currency starting at its May upfront.
Linda Yaccarino Kelly Abcarian city Beijing city Radio audience track Nielsen
variety.com
NBCU’s Ad-Sales Unit Hires Execs to Promote Ad-Tech, Data, Measurement
Brian Steinberg Senior TV EditorAs NBCUniversal’s ad-sales division starts to take on tasks beyond its core business, it is expanding the range of communications executives it has as well.Neil Ripley, who previously was head of corporate communications for media-measurement firm Comscore, has been named a vice president of communications for NBCU’s ad-sales unit. He is charged with promoting the division’s efforts around advertising technology, data and cross-platform media measurement.
Brian Steinberg-Senior John Lee Krishan Bhatia Kelly Abcarian social president Strategy
deadline.com
NBCUniversal & iSpot Say Their Beijing Olympics Measurement Test Points Toward Viable Nielsen Alternative: “A Monopoly Is Never Good”
EXCLUSIVE: NBCUniversal, amazingly, is now in its fifth decade of carrying the Olympic Games. With this month’s Beijing Winter Olympics, though, all of that accumulated institutional knowledge is colliding with a media landscape in massive flux.
Winter Olympics Kelly Abcarian city Tokyo city Beijing track testing Nielsen
variety.com
NBCU Bets On Olympics, Super Bowl in Bid to Out-Measure Nielsen
Brian Steinberg Senior TV EditorWhile the colorful and grandiose Winter Olympics Opening Ceremony unfurls on TV, the company showing all the pomp has an equally elaborate project taking place off camera.NBCUniversal has been one of the most vocal critics of Nielsen, the company that has for decades measured TV audiences and provided tabulations that serve as the bedrock of ad deals for the nation’s TV networks. To boost its efforts to offer an alternate means of counting the video-watching masses, NBCU is working with more than 30 different advertisers to test a new measurement tool it has built with iSpot.TV — and using the company’s Olympics and looming Super Bowl broadcasts as a sort of test run before trying to get more sponsors to embrace the system during the industry’s annual “upfront” ad-sales season later this year.
Brian Steinberg-Senior Kelly Abcarian audience testing Nielsen
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Locations
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Nicole Kidman poses with rarely-seen daughters Sunday, 15, and Faith, 13, as she receives award
Britain
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'I lost four and a half stone but I feel worse - I loved being fat and I miss Greggs'
Gemma Atkinson on why she tells Gorka Marquez 'shop's shut' after second baby and reveals recent holiday with Strictly co-stars
France
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U2 star Adam Clayton and wife Mariana announce shock split after 10 years of marriage
Mediawan Acquires Leading German Production-Distribution Group Leonine (EXCLUSIVE)
all locations
Jensen Ackles Joins Cast of 'Tracker,' His Role in Hit Series Revealed
Jensen Ackles is joining the cast of another hit TV series!
'Missing' Coronation Street star seen with castmates as they hit unusual yellow carpet
One of Coronation Street's 'missing' stars wasn't too far away from the cobbles as she reunited with her co-star and best mate on an unusual yellow carpet. Fans of the ITV soap know Cait Fitton's character Lauren Bolton suddenly disappeared back in February.
‘Pulp Fiction’ & “The Art Of Small Talk”: Samuel L. Jackson Says “Gangsters Don’t Talk About That Stuff” In 30-Minute Q&A [Watch]
Earlier this month, as you’ve likely heard, John Travolta, Samuel L. Jackson, Uma Thurman, and Harvey Keitel reunited at the TCM Classic Film Festival to celebrate the 30th anniversary of Quentin Tarantino’s classic 1994 film “Pulp Fiction.” The filmmaker himself was sadly not in attendance, presumably busy with his reportedly endless writing on the now scrapped tenth and supposedly final film, “The Movie Critic.” TCM Host Ben Mankiewicz interviewed the cast in a fascinating and enlightening conversation about the interconnected, talky gangster movie set in Los Angeles.
Fans say same thing as Helen Flanagan posts adorable picture of daughter
Helen Flanagan has posted photos of herself and daughter Delilah on Instagram that has fans saying the same thing about the pair.
Man City's final Premier League fixtures compared to Arsenal after win vs Nottingham Forest
Manchester City and Arsenal remain engaged in a fascinating Premier League title race as we head into the final stretch of an engrossing season.
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