NewImages XR Market Welcomes New Buyers, New Storytelling Forms
variety.comBen Croll In less than a decade, the NewImages Festival’s XR market has become a key international rendezvous, emerging as both the immersive industry’s largest single-purpose event and a foundation of NewImages’ identity.
Programing and positioning went hand in hand at this year’s festival, which showcased immersive works designed for museums and cultural spaces for the wider public, while inviting curators and museum delegates to feel more welcome and at-home as industry delegates.
Many professional panels focused on inclusion, gaming out ways to integrate new media technologies onto august stages and old world artistic practices, with the Lincoln Center commissioned dance piece “Collective Body” cited as one illustrative example.
Other talks picked the new participants’ brains about integrating immersive tech onto World Heritage Sites and developing methods to preserve XR works for posterity.
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