Disney+ Hotstar India Content Chief Reveals Growth Strategy
variety.comNaman Ramachandran Gaurav Banerjee, head of content at Disney+ Hotstar, India, has revealed the streamer’s growth strategy in the country.
Banerjee was speaking at Indiantelevision.com’s annual industry event, The Content Hub, in Mumbai on Tuesday, in conversation with the organization’s founder, CEO and editor-in-chief Anil Wanvari.
The thrust is to expand original programming in languages beyond Hindi, Banerjee said. “We recognized early on that massive growth in India is going to come by thinking about our content strategy and multiple languages, and not just in Hindi,” Banerjee said.
The streamer currently commissions in the Hindi, Tamil and Telugu languages and also programs in the Malayalam language. Banerjee talked up the success of originals in Tamil, including “November Story” and “Kana Kaanum Kalangal” and “Parampara” and “Jhansi” in Telugu. “Bigg Boss,” the Indian version of “Big Brother” is produced in multiple languages including Malayalam.
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