Todd Spangler NY Digital Editor Disney is pulling Hulu tighter into the Mouse House. On Disney’s earnings call Wednesday, CEO Bob Iger said the company will soon launch a “one-app experience” in the U.S.
that incorporates Hulu content into Disney+. The new combined offering will launch by the end of 2023, he said. “While we will continue to offer Disney+, Hulu and ESPN+ as standalone options, this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” Iger said.
Iger also said that Disney intends to raise the price of the regular ad-free Disney+ tier (currently $10.99/month on a standalone basis) and moderately increase the price of the ad-supported plan. ($7.99/month).
The company’s announcement to more tightly weave Hulu into Disney+ is a sign that Disney intends to retain its ownership of Hulu.
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