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Dick Clark Productions Names Tamaya Petteway Senior Vice President of Partnerships

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variety.com

William Earl Dick Clark Productions (DCP) announced the appointment of Tamaya Petteway to SVP of partnerships on Tuesday morning.

In her role, Petteway will run DCP’s sponsorship division overseeing revenue streams and profits related to sponsors, advertisers, locations and venues.

She will also lead sales initiatives and strategy across all DCP platforms. Reporting into Jay Penske, CEO, chairman and founder of Penske Media and CEO of DCP, as well as Mike Kohn, DCP’s COO, Petteway will officially join the team on June 12. “Tamaya brings incredible experience, talent and authority to the role,” said Penske. “Her unique skill set, enthusiasm for entertainment and creative approach are one of a kind and I look forward to watching her evolve the sponsorship strategy at DCP for the future.” “Having worked on some of the biggest brands in TV and entertainment, I’m beyond excited to join the talented teams at Dick Clark Productions and work across its extraordinary portfolio of iconic live event programming and legendary TV properties,” said Petteway. “I’m thrilled for the opportunity to marry my background in TV and music to build long term strategic brand partnerships, bring to life creative integrations and customized 360 sponsorship programs that will enable consumer brands to authentically reach targeted audiences and influence viewers and fans of pop-culture to interact and experience DCP’s award shows and events in highly relevant, innovative and entertaining ways.” For the last eight years, Petteway worked at Endemol Shine North America across brand partnerships, licensing and digital.

Most recently she held the title of SVP for brand partnerships, licensing and digital where she was responsible for creating and

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