The life and legacy of Dame Deborah James will continue to be celebrated with the return of the No Butts campaign with Lorraine Kelly.
Dame Deborah, who set up the Bowelbabe cancer research fund, died last year at the age of 40 after suffering from bowel cancer.
In honour of the late campaigner, who was one of the original presenters of the You, Me And The Big C podcast, the return of Dame Deborah’s No Butts campaign for a third year was announced on ITV’s Lorraine on Monday.The initiative, which was first spearheaded by Dame Deborah and 63-year-old host Kelly in 2021, strives to raise awareness of bowel cancer and the symptoms of the disease in support of Bowel Cancer Awareness Month.
This year, along with the original goal of raising awareness, the campaign will also celebrate the life of Dame Deborah. As part of the campaign launch, Monday morning’s episode of Lorraine saw Strictly Come Dancing judge Anton Du Beke surprise Dame Deborah’s mother, Heather James, with a special dance to honour her daughter.The show also ended with a ‘Dance for Debs’, which saw presenters Dr Amir Khan, Dr Anisha Patel, Dr Hilary Jones, Ria Hebden, Mark Heyes and Claer Barrett, as well as Strictly stars Dianne Buswell and Tyler West, dance in Dame Deborah’s memory.
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