Coca Cola fans are only just noticing subconscious message in logo
manchestereveningnews.co.ukCoca Cola, one of the world's most renowned brands, is instantly recognisable by its signature red packaging and swirling white script.
Over time, as the company introduced new iterations of its classic drink - from Diet Coke and Coke Zero to limited editions and novel flavours - the celebrated logo has been adapted for each variant, yet Coca Cola retains its unique flair.
Brands worldwide aim for a similar level of recognition, with much of this success attributed to the impact and recognisability of a company's logo. "Businesses cannot overlook the value a great logo holds; they are the connection between a company and potential customers, and what customers will remember most," comments Richard Lau, president of LOGO.com, a leading figure in logo creation and marketing strategy.
While the Coca Cola logo might appear to be just a stylised rendition of the company name, the elongated tail of the 'C' is believed to symbolise a smile, reflecting the brand's focus on happiness and joy.
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