‘Quicksand’ Exec Producer, Former FLX CEO Pontus Edgren Launches Ivy Prodco With Ulf Kvensler, Eleonor Sager (EXCLUSIVE)
variety.comAnnika Pham In one of the most exciting new ventures coming out of Scandinavia, the former FLX CEO Pontus Edgren, Breakable Films’ VP Eleonor Sager (Netflix’s “One More Time”), writer and best-selling novelist Ulf Kvensler (“Solsidan,” “The Restaurant,” “Hostage”) have joined forces to deliver prime scripted content for streamers and cinemas, Variety has learned exclusively.
With storytelling at its core, Stockholm-based Ivy Prodco will develop and produce scripted series and films for the Nordic and global markets, tapping into the founding partners’ own materials and the best ideas and content from up-and-coming talents.
All three partners boast impressive track records in film and TV. As CEO for Jarowskij (2009-2012) and then CEO/managing partner for SF Studios’ banner FLX (2013-2023), Edgren has more than 40 productions to his credit, including the mega comedy hits “The 100-Year-Old Man Who Climbed Out the Window and Disappeared,” “Solsidan,” “The Bonus Family” and Netflix originals “Quicksand” and “Love & Anarchy.” Screenwriter Kvensler delivered the successful “Solsidan” and “The Restaurant” franchises, both sold by Banijay Rights.
Wild Bunch TV repped “Riders in Darkness” before kicking off a successful career as a novelist with the thrillers “Sarek” and “My Father’s House,” which were sold to more than 20 territories each, including the US.
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