Brazil’s O2 Play Re-Releasing Classic ’80s Talking Heads Concert Doc ‘Stop Making Sense’ (EXCLUSIVE)
variety.comAnna Marie de la Fuente As part of a strategy to build a new cinephile audience and revive the filmgoing experience in Brazil, São Paulo-based distributor O2 Play is theatrically releasing a selection of classic films, starting with A24’s 4K restored version of the seminal ‘80s Talking Heads concert docu, “Stop Making Sense” by Jonathan Demme.
The company has also launched an app called “carteirinha de cinéfilo” (cinephile card), to offer moviegoers special discounts, collectibles and foster the theatrical experience. “Available at the App Store and Google store, we decided to launch it to help engage our audience and bring them back to theaters,” said O2 Play founder Igor Kupstas who laments the universal decline in cinema attendance since the pandemic, felt in Brazil and most parts of the world.
According to Kupstas, who launched O2 Play in 2013, talks are underway with traditional and IMAX screen owners for the premiere of “Stop Making Sense” across an estimated 50 screens on Aug.
29. “I had already been chasing the film but when it was screened a few months ago at a small independent cinema run by director Kleber Mendonça (“Aquarius”) and it sold out within a couple of hours, I knew we were on the right track,” Kupstas told Variety.
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