Berlin’s EFM Boss Reveals Size Of U.S. & Asia Contingents, Talks Growing Importance Of TV
deadline.comThe Berlinale’s European Film Market was the last major physical market to take place in 2020 as the world began shutting down because of the Covid-19 pandemic.
The virus would force the event online in 2021 and 2022. The EFM’s traditional home of the Gropius Bau looked strangely empty last February, playing host to an exhibition by South African artist Zanele Muholi, as the event unfolded online alongside a scaled-down physical festival.
Its vast atrium and halls are set to be packed with hundreds of stands and thousands of professionals once again this year for EFM’s 2023 edition, running February 16-22.
Both the Gropius Bau and the market’s other key exhibition space of the Marriott Hotel are already fully booked. “The good news for us is that we are completely at the same level in terms of accreditations as we were at this time of the year in 2020.
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