AMC to Launch At-Home Popcorn Line at Walmart the Day Before the Oscars
thewrap.comAMC Theatres announced the upcoming launch of its new supermarket line of microwave and ready-to-eat popcorn, which will be exclusively available at Walmart starting March 11, the day before the Academy Awards.
The AMC popcorn will be available in classic butter, extra butter and lightly salted flavors, with microwave boxes being sold at an MSRP of $4.98 and ready-to-eat bags being sold at $3.98.
By the end of its nationwide rollout, AMC expects its popcorn to be available at 2,600 Walmart locations and plans to make them available at other stores later this year. “With the launch of AMC Theatres new line of microwave and ready-to-eat popcorn, AMC yet againmakes good on a promise made to our moviegoers and our investors,” AMC CEO Adam Aron said in a statement. “On March 11, which is Oscars weekend, we will enter the multi-billion-dollar retail popcorn industry with at-home popcorn that features the authentic taste of real movie theatre popcorn.” “We are especially pleased that we are doing so in an exclusive launch with Walmart, the largest retailer in the United States.
We could not have found a better partner than Walmart for this important extension of the AMC experience into the home,” Aron continued.
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