Naman Ramachandran Yash Raj Films’ “Pathaan” is the biggest Indian hit of the year so far grossing $130 million. The studio’s Akshaye Widhani also served as a co-producer on the film.
Part of the release strategy around “Pathaan” was keeping Shah Rukh Khan away from the film’s promotions, creating curiosity around the superstar’s comeback film, the first time he’d headlined a project since 2018’s “Zero.” “There was a lot of excitement and hunger to see India’s biggest movie star on screen after four years.
We wanted to preserve that. So when we got into a room with him to talk about marketing the film, we all felt what if we went with a different strategy this time, which is less is more.
So we hold back Shah Rukh, not have him seen pre-release, not have him interact with anybody pre-release,” Widhani told Variety. “But once the the film is out, then we come out into the media.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.