Amazon Is Poised to Beat TV Networks at Measurement Game With Nielsen Partnership
variety.comBrian Steinberg Senior TV Editor Here’s an act of counting that isn’t going to be as easy as 1-2-3. Representatives of 80 different parties will at some point on Wednesday hear the latest about technology that will help tabulate the number of people who watch a streaming presentation of “Thursday Night Football.” Such a task is typically left to Nielsen.
But Amazon Prime Video, which streams the NFL showcase each week during the season, wants to add its own audience measures into the mix.
And the Media Rating Council, an independent body backed by the media and advertising industries that examines companies that provide audience-measurement service, is considering the ramifications of doing so.
In the past, such a prospect might seem abhorrent (It might seem so to some parties in the present as well). Why, after all, would Nielsen, an independent arbiter of video viewership, incorporate data from a company that stands to generate more revenue from advertisers if the size of its audience is judged to be larger?
Read more on variety.com