Brian Steinberg Senior TV Editor Mark Marshall, the executive who led NBCUniversal’s ad-sales outreach on an interim basis, will take the role officially.
Marshall, who was given oversight of NBCU’s ad-sales after former leader Linda Yaccarino departed abruptly to take the CEO role at X, the social-media company previously known as Twitter, will report to Mark Lazarus, chairman of the company’s media operations. “Mark stepped into this role on an interim basis at one of the most critical times of year for the ad sales business, and over the past three months he has more than proven himself to be the leader NBCU needs to guide this team into the future,” said Lazarus, in a prepared statement. “Mark’s relationships are second to none, and coupled with his transformative vision, I have no doubt that under his leadership we will continue to reinvent and innovate the sales business while super-serving our clients and partners.” In his interim role, which he took in May of 2023, Marshall helped led the network through its most recent upfront, closing out the annual market with commitments in line with 2022’s despite a challenging landscape.
Many networks were forced to offer “rollbacks,” or declines in rates, as advertisers move more dollars to streaming and sports, and away from traditional linear TV.
Previously, Marshall had been president of NBCU’s Advertising Sales and Partnerships since 2018, overseeing ad sales for NBCU’s broadcast properties and NBC Sports, among other businesses.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.