Elsa Keslassy International Correspondent Alexia Laroche-Joubert, the well-known French producer behind some of the country’s longest-running unscripted hits, has been named CEO of Banijay France.
Taking over from Francois de Brugada, Laroche-Joubert will be spearheading the French portfolio which comprises 15 labels spanning non-scripted and scripted, and will be tasked with evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth, and driving collaboration with the wider group internationally to maximise on exploitation opportunities.
The appointment takes effect from Sept. 1. Laroche-Joubert has been at Banijay since 2016 and she has served as CEO for Adventure Line Productions (ALP).
She recently launched the scripted label Screen Line Productions. Laroche-Joubert is credited for executive producing TF1’s “Koh Lanta,” the local adaptation of “Survivor” for over two decades, and France 2’s “Fort Boyard” which has been airing for over 30 years.
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