Edward Christopher Sheeran, MBE (born 17 February 1991) is an English singer-songwriter. In early 2011, Sheeran independently released the extended play, No. 5 Collaborations Project. After signing with Asylum Records, his debut album, + (pronounced "plus"), was released in September 2011. It topped the UK and Australian charts, reached number five in the US, and has since been certified eight-times platinum in the UK.
The album contains the single "The A Team", which earned him the Ivor Novello Award for Best Song Musically and Lyrically. In 2012, Sheeran won the Brit Awards for Best British Male Solo Artist and British Breakthrough Act. "The A Team" was nominated for Song of the Year at the 2013 Grammy Awards, where he performed the song with Elton John.
Ed Sheeran heats up hot sauce marketing with Honest Burgers tie-up
completemusicupdate.comIf you’re yet to try Ed Sheeran’s Tingly Ted’s hot sauce, then this could be your month. The pop star has announced a partnership with the Honest Burgers restaurant chain to flavour up its hot beef.Yes, having launched his own sauce brand in February – and a TV ad campaign in June – Sheeran now has a restaurant partner to help push his condiments.Throughout August, anyone who walks in the doors of one of Honest Burgers’ 42 UK restaurants (or orders takeaway via Uber Eats) will be able to grab a special burger which, says a press release, will be “drenched” in Ed’s special sauce.
Drenched.Also in there will be halloumi, American cheese, crispy onions, avocado ranch mayo, lettuce and pickles. They may also get some secondary drenching.It’s not the first time Sheeran has hooked up with Honest, having featured the restaurant chain in the music video for his song ‘Put It All on Me’ in 2019.“Honest and Ed go way back”, barks Adam Layton, Honest Burgers’ Head Of Food. “So, we were chuffed when the man himself got in touch asking us to be the exclusive restaurant launch partner for Tingly Ted’s.
This burger is a world first for the exciting hot sauce brand that is destined to be Ed’s next global smash hit”.Sure. And to help it on the way, the first 5000 people to order this burger will get a free bottle of the stuff.
Good news if you find that your burger isn’t sufficiently drenched to your taste.There are more opportunities for freebies, too.
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