Zhang Yimou’s ‘Full River Red’ to Earn Box Office Honor at CineAsia

variety.com:

Patrick Frater Asia Bureau Chief “Full River Red,” the Zhang Yimou-directed period comedy-drama that released in January this year has earned its producer Huanxi Media Beijing the 2023 Asia Pacific Box Office Achievement Award at the CineAsia convention.

The convention gets under way Monday in Bangkok and will run till Thursday (Dec. 4-7). The prize will be presented at a gala lunch event on the last day. “This popular period comedy amassed an incredible $670 million in the APAC region and is Zhang Yimou’s biggest box office hit to date,” said Frank Perikleous, VP for APAC & Australia at data collection and analysis firm Comscore Movies. “Huanxi Media’s understanding of the Asian movie industry and their commitment to delivering quality content to theatres not only in China but around the region, has been instrumental in the overall health of the APAC marketplace.” The film was released in theaters in time for the Chinese New Year holiday season and snapped up $60 million on its opening day in China and $183 million in its first three days of release.

In the first seven days of release the film made over $430 million in box office and accounted for 56 million admissions. It went on to become the China’s top film this year and the sixth all-time highest-grossing movie in China. “Being able to recognize a film from legendary director Zhang Yimou, whose large body of work includes ‘House Of Flying Daggers,’ ‘Hero’ and ‘Raise The Red Lantern,’ is very exciting,” said Andrew Sunshine, president of CineAsia organizer, Film Expo Group. “Our company is dedicated to creating high-quality entertaining films from China’s top movie directors.