Patrick Frater Asia Bureau Chief Warner Bros. Discovery will rebrand its kids’ TV channel Boomerang to Cartoonito in Southeast Asia, Taiwan and Hong Kong, with effect from July 28.
The company said that the “switch is a result of positive feedback to the Cartoonito-branded block on Boomerang and Cartoon Network launched in 2022, and is focused on being more inclusive to pre-school aged viewers.” Sources close to the company explained that the move is “part of a big regional and global commitment by WBD to preschool content.” It follows Cartoonito rebrands and launches in other international territories including EMEA and LatAm.
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and franchises.
Modern preschool adaptations that support children’s potential include fan-favourite franchises such as “Batwheels” and “Bugs Bunny Builders.” Boomerang favourites including “Tom & Jerry,” “Baby Looney Tunes,” “Alice & Lewis,” “Pat the Dog” and “Grizzy and the Lemmings” will remain on the channel, alongside other series “Dino Ranch,” “Mumfie” and “Tangranimals.” New shows include “Mittens & Pants and Vida the Vet.” The rebranding as Cartoonito covers all platforms in the region.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.