Ron DeSantis has pushed for legal inquiry into Bud Light’s marketing, after a recent ad campaign featuring transgender celebrity Dylan Mulvaney.
The Times of London reports that the Republication presidential candidate and Florida governor has sent a letter to the State Board of Administration, encouraging legal action against Anheuser-Busch (AB InBev), the company that owns Bud Light.
A recent ad campaign featured transgender personality Dylan Mulvaney, a decision that has polarised potential customers. While Garth Brooks has spoken out in support of the campaign – saying he will sell the product in his Nashville bar – many customers have boycotted the beer, and Kid Rock posted a jarring video of himself shooting cases of Bud Light with an assault weapon and screaming “f*ck Bud Light!” In April, Mulvaney spoke out for the first time about the controversial campaign, using TikTok to tell followers: “…I think it’s okay to be frustrated with someone or confused, but what I’m struggling to understand is the need to dehumanize and to be cruel.
I just, I don’t think that’s right. Dehumanization has never fixed anything in history, ever… “What I’m interested in is getting back to making people laugh and to never stop learning.
Read more on deadline.com
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