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Donald Trump

Donald John Trump (born June 14, 1946) is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality. Trump was born and raised in the New York City borough of Queens, and received a bachelor's degree in economics from the Wharton School. He took charge of his family's real-estate business in 1971, renamed it The Trump Organization, and expanded its operations from Queens and Brooklyn into Manhattan.

The company built or renovated skyscrapers, hotels, casinos, and golf courses. Trump later started various side ventures, mostly by licensing his name. He owned the Miss Universe and Miss USA beauty pageants from 1996 to 2015, and produced and hosted The Apprentice, a reality television show, from 2003 to 2015. Forbes estimates his net worth to be $3.1 billion.

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TV News May Face Resistance From Advertisers in Upfront Market

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variety.com

Brian Steinberg Senior TV Editor CNN on Wednesday broadcast one of the most controversial news events of the year, a runaway town hall interview with former President Donald Trump, and advertisers like Subaru and Fidelity Investments went along for the ride.

There are new questions about whether all of Madison Avenue will do so in the future. The nation’s big TV-news outlets are about to enter what should be a healthy cycle.

The closer the U.S. gets to a presidential election, the more audiences tend to watch. CNN, for example, has indicated it expects to telecast more primetime town halls with candidates (last week’s lured nearly 3.31 million viewers), while Fox News Channel is expected to broadcast the Republican Party’s first primary debate in August.

These types of events usually snare big hauls of advertising. And yet, there are signs that advertisers are weary of the hassles their support of news programming will bring, with some media buyers predicting advertisers will opt to pull back on news spending, even as the race for the White House in 2024 heats up.

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