Brian Steinberg Senior TV Editor ABC News is betting on a new duo to keep shining daylight at “GMA3.” Eva Pilgrim and DeMarco Morgan will officially take over as co-anchors of the program, a news-and-lifestyle hour in the early afternoon that is seen as an extension of the Disney network’s flagship “Good Morning America.” They will join Dr.
Jen Ashton. Meanwhile, Gio Benitez has been assigned to the team at the weekend version of “GMA.” Staffers at ABC News were informed of the decision Thursday morning by Kim Godwin, president of the division. “I know these programs – and our viewers at home – will be well-served by all of their collective talents,” said Godwin in a memo.
Pilgrim and Morgan will replace Amy Robach and T.J. Holmes, who parted ways with Disney’s ABC after it was revealed that they had been romantically involved with each other behind the scenes, leading to scrutiny that executives felt might tarnish the “GMA” franchise, one of Disney’s programming pillars. “GMA3” has been a bright spot.
In 2021, the program generated nearly $43.4 million in advertising, a jump of 26.1% from the nearly $34.4 million it captured in the previous year.
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