Fox Plans In-Person Upfront Meeting For May 15
Brian Steinberg Senior TV Editor Fox is getting ready to put on a new show for advertisers. After scaling back its upfront presentation in 2022, Fox Corporation will return the event to its usual wide-consumption format, moving the event to New York’s Manhattan Center on Monday, May 15. The company intends to focus attention on its broader portfolio of assets that includes Fox Sports, the Fox broadcasting network, Fox News Media and the Tubi streaming hub. “In a time of such complexity, strength, strategic focus and stability are the foundational elements that lead to success. Fox’s advantage is our ability to focus on what matters most — our advertising partners — and delivering for them, and our viewers, the best content across the industry’s leading sports, entertainment, news and streaming platforms,” said Marianne Gambelli, president of advertising sales at Fox, in a prepared statement. “For this year’s Upfront, we are hosting an in-person event — complete with a new venue and format — to connect with our clients in the most meaningful way, by showcasing the value of FOX’s best-in-class portfolio and its ability to innovate and engage with a wide array of consumers.”