Paramount Global Wraps TV Upfront Pitch Well Before Rivals Launch Their Big Shows
variety.comBrian Steinberg Senior TV Editor Getting to Carnegie Hall requires, as the old joke goes, practice, practice practice. Walking away, it would seem, is significantly easier.
Paramount Global, a media company that has over the past decades come to emblematize the entertainment industry’s annual “upfront” sales session in no small part because of its presentations at the New York landmark, this year surprised many by walking away from holding one.
Chances are the company won’t be returning in the near future. “We are not going to go back to the old way of doing things,” says John Halley, Paramount’s president of advertising, in an interview.
Halley is presiding over his first upfront — a weeks-long haggle over ad inventory for the networks’ next cycle of programming — after having succeeded longtime executive Jo Ann Ross.
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