John Halley - starsalert.com

deadline.com

20.12.2022 / 17:55

Paramount To Ditch Longtime May Upfront Presentation At Carnegie Hall In Favor Of “Intimate Gatherings” With Ad Buyers

Signaling the end of a media business ritual, Paramount Global has indicated it will not host an upfront presentation for ad buyers at Carnegie Hall next May, instead planning “intimate gatherings” with advertisers in April.

John Halley New York county Hall Entertainment stage ViacomCBS

deadline.com

23.04.2024 / 23:17

Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global

Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global.

Bob Bakish John Halley New York CBS information career google Provident Enterprise Bowling

variety.com

23.04.2024 / 19:47

Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit (EXCLUSIVE)

Brian Steinberg Senior TV Editor Jo Ann Ross, the first woman to run a broadcast TV network’s ad-sales efforts and one of the last senior ad-sales executives in the TV industry to hold direct relationships with advertisers when primetime broadcast programs were seen as the primary venue for Madison Avenue’s dollars, is leaving the industry, stepping down from her role as chairman of Paramount Global‘s ad sales division at the end of April. Ross had already stepped back from day to day duties, ceding that role to John Halley, who was named president of ad sales for the company in 2022.

Bob Bakish John Bogusz Ann Ross Brian Steinberg-Senior Ad Sales John Halley CBS relationships president Videos Bowling Markets Sporting

deadline.com

16.04.2024 / 16:35

Paramount Completes Exec Shuffle Atop Sports Ad Sales Group, With Ryan Briganti Succeeding Retiring John Bogusz

Veteran Paramount Global ad exec Ryan Briganti has been tapped as the company’s head of sports ad sales, replacing John Bogusz, who recently retired.

John Bogusz John Halley CBS information Digital google Provident Enterprise Sporting

variety.com

29.01.2024 / 15:16

Paramount Makes New Moves to Lure Small-Business Advertisers

Brian Steinberg Senior TV Editor Paramount Global set a new senior vice president over its efforts to win small-and-medium-sized advertisers, another nod of the growing importance of non-traditional market segments to the business of TV, which has long relied on just Madison Avenue’s biggest residents. Paramount named Emily Huo as its senior vice president of “SMB Advertising.” The category often includes entrepreneurial digital advertisers and regional and local marketers who in the past found national TV too broad or, more likely than not, too expensive. In the streaming era, however, smaller advertisers can run pitches aimed at narrower slices of geography or specific consumer niches.

Brian Steinberg-Senior John Halley New York San Francisco Twitter Reddit reports president Digital Tiktok Markets

variety.com

22.01.2024 / 15:29

Paramount Won’t Return to TV’s Upfront Week in New York

Brian Steinberg Senior TV Editor Paramount Global doesn’t feel it needs Carnegie Hall to make its point to Madison Avenue. The New York owner of CBS, the Paramount movie studio and the Nickelodeon kids-cable outlet plans a second year of individual meetings with media buyers and advertisers for its outreach during the industry’s “upfront” sales market, and will not return to the more formal, glitzy presentation that has long been a staple of the period.

Madison Avenue Brian Steinberg-Senior John Halley New York Los Angeles New York Chicago CBS audience song wellness Features Токены Markets

variety.com

01.12.2023 / 17:21

Linda Rene, CBS Veteran Who Paired Big Brands With ‘Survivor’ and More, Plans to Exit

Brian Steinberg Senior TV Editor Linda Rene once proved instrumental in weaving blue-chip advertisers like Anheuser-Busch and General Motors into a fledgling CBS reality competition called “Survivor.” Two decades later, she is planning to get off the island. Rene, an advertising-sales veteran who has worked at CBS for more than four decades, helped expand an industry practice known as product placement and was pivotal in crafting new deals that not only had advertisers providing vehicles and beverages as set dressing, but weaving their products into a show in ways that made them as prominent as some of the cast members.

Brian Steinberg-Senior John Halley show president Provident Landmark Chevrolet Omnicom Fox

variety.com

08.05.2023 / 12:05

Paramount Global Wraps TV Upfront Pitch Well Before Rivals Launch Their Big Shows

Brian Steinberg Senior TV Editor Getting to Carnegie Hall requires, as the old joke goes, practice, practice practice. Walking away, it would seem, is significantly easier. Paramount Global, a media company that has over the past decades come to emblematize the entertainment industry’s annual “upfront” sales session in no small part because of its presentations at the New York landmark, this year surprised many by walking away from holding one. Chances are the company won’t be returning in the near future. “We are not going to go back to the old way of doing things,” says John Halley, Paramount’s president of advertising, in an interview.

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dailyrecord.co.uk

09.03.2023 / 19:57

Former Scottish Child Abuse Inquiry lawyer charged with sex offences

A former junior counsel to the Scottish Child Abuse Inquiry has been charged with sex offences.

John Halley Scotland Beyond death reports hospital man

deadline.com

16.11.2022 / 20:09

Paramount Global Begins New Round Of Layoffs, Focused In Ad Sales Group

EXCLUSIVE: Layoffs are under way at Paramount Global, with several dozen employees expected to leave the company today, insiders have confirmed to Deadline.

Bob Bakish John Halley New York Ukraine Russia reports exclusive Target

thewrap.com

13.09.2022 / 21:13

John Halley Named President of Paramount Advertising, Jo Ann Ross Shifts to Advisory Role as Chairman

Paramount Global is making moves in its advertising division. Jo Ann Ross, a 30 year veteran of the company, has been named chairman of Paramount advertising – an advisory role, with John Halley assuming her previous role as President in the division. As part of Halley’s new role, he will report to Bob Bakish, president and chief executive officer of Paramount.“Jo Ann is a true trailblazer in our industry and a dominant force behind the success of CBS, ViacomCBS, and now Paramount Global,” Bakish said in a statement.

Bob Bakish John Halley president innovations ViacomCBS

variety.com

28.09.2021 / 16:15

ViacomCBS Backs New Audience-Measurement Option as TV Seeks to Expand Beyond Nielsen

Brian Steinberg Senior TV EditorThe TV industry, long measured by Nielsen, continues to offer up new yardsticks to Madison Avenue.ViacomCBS said it would take a more active role in the TV industry’s ongoing quest to develop new audience-measurement alternatives by teaming up with data company VideoAmp and developing a new means of tracking the reach of advertising among linear and digital viewers.

Madison Avenue Brian Steinberg-Senior John Halley Coronavirus audience track

variety.com

22.06.2021 / 20:49

Facebook, ViacomCBS, The Trade Desk Execs Join Future of TV Advertising Panel

William Earl Taylor Wynne, Digital Lead, Media Investment, Facebook; John Halley, Chief Operating Officer, Advertising Revenue, ViacomCBS; and Jed Dederick, SVP Global Client Development, The Trade Desk, will participate in a panel moderated by Heidi Chung, Media Analyst and Correspondent, Variety Intelligence Platform, on July 29 in the Variety Streaming Room. Connected TV is the fastest-growing channel across all of advertising, as marketers shift their TV budgets to this media category to reach expanding streaming audiences.

John Halley audience innovations

variety.com

17.05.2021 / 17:27

CBS Plans Addressable Commercials for Broadcast TV in Bid to Vie With Streamers

Brian Steinberg Senior TV EditorThe people who run one of the nation’s best-known broadcast networks think they’ve come up with a way to slow the flow of ad dollars from traditional TV to streaming-video rivals.CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience.

Brian Steinberg-Senior John Halley show audience president

John Halley: Celebs Rumors

Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global

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